Digging through the Adidas Yeezy archives you’ll realize the last Yeezy Boost release to actually mean something was the Yeezy 350 V2 Bred. That was way back in 2017!
Ever since the Yeezy line added so many silhouettes and colorways to its catalog, some of which were instant hits some were a total miss. But there wasn’t a single release that made a profit as high as the Yeezy Triple Black.
For so many reasons, Adidas Yeezy sneakers lost most of their hype, along with their resale value, especially in 2018. But it’s always the law of Supply and Demand that rules.
Yeezys, much like any limited sneakers have had some good and bad days. But ever since they debuted in 2015 they did not see a year worse than 2018. It was so bad the community almost pulled the plug on Yeezys altogether, calling them dead.
So much happened in 2018 that you could see the end of the Adidas Yeezy line right around the corner. And there was the Nike x Off-white collaboration killing the industry that same year. So Yeezys had enough external threats and difficulties to deal with, they couldn’t afford to mess up on the inside. Yet they did. Big time!
What Really Happened in 2018
To clarify, when we say it was Yeezys’ worst year we sure as hell don’t mean in terms of sales. In fact, that was probably their most profitable year ever. Releasing and selling a million extra pairs means the manufacturer will be making a lot more money. Especially in the case of Yeezys where every single pair still sells out regardless of anything..
But in terms of hype, desirability, and resale value Yeezys lost a so much we didn’t know if they were ever gonna get up. So again, why is it Yeezys’ worst year ever? because of the following reasons:
Releasing a Million pairs of the Yeezy 350 v2 Cream White
As tempting and hopeful as these words are, “Yeezys for everyone” is a promise not everyone wants Kanye to keep. Not resellers that’s for sure!
When everyone eventually gets Yeezys, no one will want Yeezys. And when you’re in this community to resell, your only shot at making cash is by flipping limited, and hard to cop items.
So when in 2018, Adidas and Kanye decided to drop a million pairs of the Yeezy Cream White, they hit the reselling market right in the heart. And suddenly Yeezys were available for everyone who wanted them. Not only did this kill the value of the Whites, but it also changed the way sneakerheads looked at the whole Yeezy line. The mega re-release of the Cream whites felt like the end of a great partnership, and the reason why Jordan Brand would rise again.
Re-releasing The Adidas Yeezy 350 V2 Zebra for a third time.
If you didn’t join the sneaker community because of an Air Jordan 1, you probably owe it to the Yeezy Zebras. The Adidas Yeezy 350 V2 Zebra was and still one of the most unique colorways this collaboration has produced. As the name suggests the infamous Zebras feature white primeknit uppers covered in black stripes which contrasted so nicely with the red SPLY-350 side stripe.
The Zebras released for the first time on February 25th, 2017 and once again in June that same year. That first restock brought the resale price down from $1400 to around $600. After such a massive drop, you’d think that that’s the last of restocks for this colorway, but no! Once again in 2018, The Yeezy 350 Zebra restocked and hit rock bottom at $280.
F*****g Up the most limited V2 ever!
2018, the year of restocks! At this point, you probably started believing that Kanye was out of ideas. And that the only way to keep making money was by re-releasing old colorways.
Or maybe they were done with Yeezys and started clearing out warehouses, thus the infinite restocks. Speaking of warehouses did you hear that rumor about the Turtledove releasing again? And did you watch that video teasing the restock of the Yeezy 350 Breds? We”, the latter is clearly fake news, but we’re still crossing our fingers to get the Turtle Doves soon.
— jon wexler (@wex1200) June 15, 2019
Back to the Yeezy 350 V2 Yebra. Up until last year, the Yebras were the most limited V2s ever, but they restocked and shed over $400 off their resale value. And that’s how the legacy of the Yebras died in about a year. And the more we dived into 2018, the more it felt like Yeezys were dead, and needed some miracle to rise again,
Introducing a Boost-less Yeezy
Another experimentation with big bulky dad-shoes debuted in 2018. Maybe it was the initial resale value of the Yeezy 700 that made the idea of another pair of dad sneakers so appealing to Kanye and Adidas. However, the Yeezy 500 in all 4 colorways was less of a success than one would hope for. On average, a pair of Yeezy 500 can be sold for around $330. The black pair can stretch a bit to reach the $420, but not more.
Although this pair was following the trend and was a completely different silhouette from the usual Yeezy 350, there was a thing about it that made it not so hyped. Maybe it was the absence of the game-changing BOOST material, maybe it’s how it dropped as preorders first and then as part of a 3-piece outfit. But regardless of the reasons, the Yeezy 500 made 2018 a much worse year for the Yeezy Adidas collaboration.
The Comeback: Adidas Yeezy 350 Triple Black
Needless to say that throughout 2018 you only needed a sneaker bot for a few releases. Mainly to cop some of the Nike x Off-white sneakers, the ones which dropped on Shopify sites. But other than that, your sneaker bot was probably useless most of the time. You probably even felt you didn’t need one anymore to cop sneakers until earlier this month.
The Adidas Yeezy 350 V2 Triple Black Reflective is the most valuable and profitable pair of Yeezys we’ve seen in around 2 years. If we were looking for a miracle to revive Yeezys, we found it in the Triple Blacks.
Those all-black Yeezys ticked all points on what makes a sneaker desired.
- After an infinite list of muted and tonal Yeeyzs, these were the first black Yeezy 350 V2s in so long. Previous Black Yeezys such as the Breds and Pirate Blacks have proven to be classics, and strong enough to stand against the test of time and amateur kids who seem to ruin the reselling game for everyone.
- It wasn’t a Friends & Family pair, but the Yeezy 350 V2 Triple black was limited. And the reflective version was more like rare and impossible to get a hold of. This lesson should’ve been learned ever since that first Yeezy lost its value. Back in 2017 when Kanye started putting his words into action, making Yeezys available for everyone. But it took Adidas and Ye almost 2 years to realize most their fans are resellers who only care how much money they can make out of a pair, and never about Cheap yeezys.
- This wasn’t a typical Black Yeezy, this was a reflective pair. And we’ve seen with the Yeezy Static Reflectives that the shiny version is always more desired, and thus more profitable. Clearly, this move was a successful one back in December 2018, and therefore we will be seeing more reflective Yeezys every season.
- TBH we grew tired of all the 500s and 700s that were dropping earlier. It was time for the most desired silhouette to make a new refreshing appearance.
- Setting aside all the previously mentioned reasons making these Yeezys so valuable, the fact that they dropped without prior notice is everything. The shock drop of the Yeezy 350 V2 Triple black meant only sneakerheads who were up, and working on their PCs got a chance to cop. Most sneakerheads didn’t even need a sneaker bot to do so but they probably needed Discord to actually know the shoes dropped.
The shock drop left thousands of sneakerheads heartbroken and desperate enough to cop at resale. For a single pair of the Yeezy 350 Triple black, you’ll need to pay $1500 on average. That’s a price tag we haven’t seen on a Yeezy in so long. And this one good release was able to restore faith in Yeezys. Or at least most of it
Following the Black Yeezys, we’ve witnessed the Yeezy 350 V2 Synth and Antlia release, both of which had reflective versions that are making a big statement on the aftermarket.
And we highly believe that regional Yeezys will become a thing until the community gets over this sort of release.
One more Yeezy release to look forward to is the US-exclusive Yeezy Lundmark arriving in reflective and non-reflective versions respectively on July 11th and 13th.
And if the Lundmarks were to be as limited and hyped as the previous EU and Asia drops you will need to run a Sneaker Bot to cop them. And if you’re looking for the right Yeezy Bot or sneaker bot for you, you should try XL2.0, our new and upgraded All in One Bot!